Can you imagine the impact to your organization of being mentioned on the front page of the Wall Street Journal? For Lydia Ramsey, author of Manners That Sell, adding the Polish that Builds Profits, it's more than wishful thinking. Lydia is quoted in today's edition in an article on one of Lydia's favorite topics, business email etiquette. In Hey, Folks: Here's a Digital Requiem For a Dearly Departed Salutation By DIONNE SEARCEY Lydia is quoted on her take on the use of "Dear" as an email salutation, "People who don't start communications with dear, says business-etiquette expert Lydia Ramsey, "lack polish."
Lydia's appearance on WJS.com is neither an accident nor a fluke. It's simply a product of her Internet marketing strategy. It's great to have client testimonials you can publish on your site. It's even better to have them mention you in their blogs or provide you with a Amazon review, LinkedIn testimonial or Facebook "Like". The sweet spot in virtual visibility is when a respected publication elevates your brand from expert to recognized expert.
It's more than just recognition. Whether Lydia is featured in the Journal, Inc, Cosmo, or on NPR, the emails from well wishers are soon followed by subscriber confirmations, orders from new customers and booking inquiries for speaking engagements.
Wish You Were a Media Darling?
Following in Lydia's footsteps is really very simple, even if it's not easy. It requires a commitment to knowing what's going on in the world of business and not being afraid to "tell it like it is".
To improve your "Virtual Visibility, you need to:
- Write about what's going on in your area of expertise.
- Increase the frequency of your publishing and balance it against the quantity of content.
- Be consistent in the words and phrases in your message. Lydia uses my Key Phrase Thesaurus to ensure important words like Polish from her book title: "adding the Polish that Builds Profits" are repeated in the published interview or blog post "lacks polish".
- Seek interview opportunities where your expertise can shine. Reinforce the linkage between your published blog posts, articles, white papers, products and services.
- Create an easy to follow linkpath from:
- The content distributor, the magazine or network site, which leads to
- Your published content including "Owned Media" like Twitter feed, Blog posts or Articles which leads to
- Your product or services landing pages which leads to
- Your bank account.
Although it's not easy, the interview strategy produces results in a relatively short time. Lydia has accomplished front page status in less than a year.
So when are you going to get started? Give me a call at 727-278-9382 and let me know how you are doing.
